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In 1962, Motel 6® developed a unique concept - where travelers could find consistent quality economy lodging at the lowest price of any national brand. The price of the original Motel 6 rooms was $6 (as reflected in the brand name), emphasizing the low-price concept. In 1990, Motel 6 was acquired by an investor group led by Accor. Motel 6 now has over 1000 properties with over 100,000 rooms making Motel 6 the largest company-owned and operated budget lodging chain in the United States.
Motel 6 Virtues
The promise of the best price of any national chain and a clean, comfortable room are Motel 6 attributes. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any budget lodging brand.
"We'll Leave The Light On For You!"®
The brand’s advertising campaign, featuring on-air personality Tom Bodett, began in 1986 and proved an instant success for Motel 6, turning the brand into a household name. The campaign has won more advertising awards than any other brand in the lodging industry, which is understandable, given that Motel 6 has the highest advertising recognition factor in the budget lodging category. In 1999, Motel 6 was acknowledged by Ad Age magazine as having one of the top 100 advertising campaigns in the last 100 years. Motel 6 was the only lodging company to earn this distinction. Ask most people about Motel 6, and they will say, “that’s the place where they leave the light on for you.”
Motel 6 Standard Amenities
Motel 6 provides a variety of amenities including an expanded cable TV package with HBO, CNN, TBS, ESPN, ESPN2, TNT, TLC, Discovery, The Weather Channel, Cartoon Network, USA, and at least one Hispanic channel per property. Additional amenities include computer dataports, free local calls with no service charges for long distance or international dialing; fax machines and free morning coffee in the lobby. Prepaid phone cards are available for purchase at all Motel 6 properties. Non-smoking and ADA specific special needs rooms are also available. Most properties have a swimming pool and guest laundry facility.
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